India has finally joined the international trademark system by becoming a member of the Madrid Protocol for International Registeration of Marks. According to WIPO, the treaty will come in force on July 8, 2013. The Madrid Protocol allows trademark owners to extend their protection in all the member countries in a cost effective manner by filing a single aplication. The treaty will benefit the Indian buisnesses by allowing them to file a single application to register their trademark in the member countries of the Protocol. Similarly, foreign brand owners will have the ability to extend their protection to the Indian market, through a single, simplified and cost-effective procedure. India’s accession has brought the total number of member countries of the Madrid Protocol to 90.